The Tipping Point

The Tipping Point so far has been a so-so book. The first 50 pages or so were really interesting and the author grabbed on to my attention. It was interesting reading about things that tipped and things that are still here today and how it happened. After about page 50, i started to drift off into space. I mean, the book is interesting but the author just uses to many examples. The book starts to drag on and you kind of can't wait until it's over. I also think the book could be a little shorter. The author uses to many unnecessary examples and the book should be shorter than what it really is. I understood what the book was trying to say in the first few chapters and reading the rest of it is just getting redundant I think.

My Second Multi-Draft

I thought I did somewhat well on my first multi-draft. I also thought that I was gonna get a bad grade on it but i actually did pretty will on it. Reading the comments on my first multi draft, I realized that I have to work on my transitions. Reading the essay over, i noticed that it didn't flow to well towards the end. I also need to be a bit more specific and build up my argument a bit better. I also realized that i make the essay drag on and it starts to go off topic. Basically in my second multi draft, I need to proofread, work on my transitions, and make sure i stay on topic and build up my argument better.

Sticky Advertising

In the Tipping Point, sticky advertising is described as alliteration, reptition, and most importantly something striking and something that catches the attention of the audience and gets them involved. One of the examples in the Tipping Point uses the slogan from Winston cigarretes, "Winston tastes good like a cigarette should." Gladwell states that to this day, if you say Winston tastes good, most americans can finish the sentence by saying like a cigarette shold. He claims that this is a prime example of sticky advertising. I think a good example of a sticky ad would be something provacative that will make you remember the commercial or the ad. I think that recent ad featuring Serena Williams advertising a video game is very sticky. It's extremely provacative and it made me remember about what she was advertising after thinking about the commercial. The shamwow commercials are also very sticky since they use repition throughout.

Shamwow Commercial
Top Spin 4 AD

Bias

Bias in The Tipping Point was addressed by citing a study done on a presidential election and it involved news anchors from ABC, CBS, and NBC. Peter Jennings from ABC, showed bias in facial expressions. When he talked about a particular presidential candidate he would smile which is a clear showing of bias and he would also vertically shake his head which shows another means of bias. In a news segment by channel 6 ABC, the news anchor shows bias at the beginning of the segment. The news segment was about solar power and you can see the anchor showing somewhat of a smile in agreement of the solar power. He was also shaking his head in many different directions and his tone of voice also seemed very positive.

http://www.youtube.com/watch?v=SjxLHrudANE

Fashion

I myself have a slight obsession over fashion. I go on fashion, clothing, and sneaker websites daily and i tend to online window shop constantly. I'm not really sure how i fit into fashion trends. I wouldn't describe myself as a trendsetter and i wouldn't describe myself as following everyone else. I also feel that anyone that says they are not following a fashion trend is false. Whatever someone has worn or wears has probably been a trend in the past or present. Like girls and their owls. Girls are obsessed with owls at the moment for some reason.  I guess you could say I'm kind of in the middle? I like to look at current fashion trends but not try and follow them. I like to look good and make it my own. I'm into street wear underground brands that no one really knows about here in south jersey but I'm all for that hipster look that the store Urban Outfitter has. I try to meet in the middle and make my style my own and express myself through what i wear.

My Stockton Activities

Since my freshman year at Stockton, I have yet to join any activities on campus. My fall semester, I did not join any clubs or do any activities because I was extremely busy. I had 5 classes, 2 labs, and I had no time in my schedule to fit in clubs or activities. Right now, during my spring semester, I haven't joined any clubs or activities for the same reason as my fall semester. I have 2 labs, 4 classes, and again, i don't have any time in my schedule. I hope to be able to engage in activities on campus in the near future.